For those of us in the business of making things for the interwebs, it’s no surprise that immersive online experiences help to tell a story. They can increase the amount of time people spend with your content, and reveal relationships that can be more difficult to explain with static content. They can also also people to develop a tighter relationship with your content.
NYTimes has been well-aware of this for some time, if you haven’t already noticed by the large number of well-produced interactive pieces on their website. In fact they’ve been so busy, that they’ve now got a portfolio of them. If you’ve missed any of these in the past, or just want a way to browse them at your leisure, head over to their innovation portfolio.
The site even lets you in on the success of each, with stats on page views, and the average time users spent on the site. While you’re at it, feel free to note how long you’ve spend on this portfolio site with a handy timer in the upper right corner of the screen.
NotForPaper is devoted to seeking out and respecting the best in digital design, while also creating an open forum for discussing trends and topics moving a very exciting design specialty into the future. Read More
NFP is designed, developed, and maintained by Robert Little,
Interaction Designer at Odopod.
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